Transportation is a bitch so why not make it direct and fun? The art store transports kids from Schine to their location in a limo so it must be relatively affordable. It could stop at main campus every hour when there is a big exhibit and they could just pay a driver to transport people.
Awareness is an issue. it would be cool if they had "taste testers" at school. Little exhibits here and there about what goes on at the Red Room. Whether it's randomly on the quad, in the Shafer art building, or at half time of a Lacrosse game, they should show a sample of some of the work exhibited.
There is one art gallery near one of our gourp member's friend's college (in Ohio) has this random food fight in a room. Everyone just goes crazy and has fun with it and then after, they get cleaned up and look at the art.
The Red Room could have themed nights so you have to go in a costume. That way you feel apart of the whole art scene cause you're out of your own element.
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